Uber

Uber required several Integrated campaigns across New Zealand & Australia including announcing the arrival of Uber in airports, the New passenger recruitment, Track the arrival of your car, Share my ETA, Know your driver, Fare estimates, Insurance and Background checks.

These integrated campaigns were over 12 months and included Digital OOH billboards, large-format billboards, Metrolites, Superlites and various rich media executions across publications requiring HTML animation.

Production also included retouching, animation and the printing of large formats.

Citibank

Citibank’s Local Area Marketing team was established to increase credit card acquisitions, home loan and insurance products. The activations & brief was to design, create artwork, print and install local area marketing campaigns for the National Citibank branches every 2 months. These would be accompanied by brand activations in-branch and on the forecourts.

The print and install comprised around 30 elements per branch of large Window decals, hanging banners, cable banners, TVC foam core surrounds, brochure holders, flyers and various Digital posters.

Campaigns included, Wine & Dine, Winter wonderland, Citigold, Platinium credit cards, Mortgages, AIA Insurance and Town Hall Station Domination.

Jalna

What sets Jalna apart from its competition is the yoghurt is made the traditional pot set way, free from artificial sweetners, preservatives, gelatine and colours.

The brief was to produce an integrated campaign for the new Lactose Free yoghurt range from Jalna. We executed across various print and digital mediums such as Digital OOH, Shopper Media & large format shopalites.

Tic Toc Instant Home Loans

Tic Toc Home Loans launched in Australia as the first Instant Homeloans fully approved within 22 minutes.

The brief was to create a national integrated campaign including Digital OOH billboards, large format and 180 Dynamic HTML5 ads to be served across various digital mediums.

Youth Projects

The campaign wanted to convey the scale of the homelessness crisis but also that it is preventable, that donations will make an impact.

We have already directly helped over 300 teens at grave risk of homelessness to go back to study and secure a job in the past year, making sure their lives are changed forever.

Grant Booker and his production team delivered a simple but compelling message, that conveys the double standard many young Australian’s aren’t rejoicing and don’t have a lot of reason to see Australia as especially fair at the moment, But Youth Projects is fighting back.

Campaign required animated digital banners for Mobile, MRECs & Leaderboards. A website page for the Video and Donation page link.

Salty Dog

The Salty Dog is not your typical product or FMCG launch. It was to have no brand campaign but just utilize word of mouth and activations using surf roadies in branded VW Kombi vans through the hot months of summer to bring the emotion and experiences of the beach to life.

We supported the brand activations through creating various artworks that included postcards, beer coasters and posters.

The beer coasters and postcards told the story of ‘salty dog’ surfers and their love of the water and lifestyle. It was accompanied by a social campaign to read more about the “salty dog” on saltydogstories.com or Instagram.com/saltydogstories.

The printing and final outcome required a ‘look and feel’ that was hand crafted and rustic.

First State Super

First State Super required a National Integrated campaign for their new launch. We were briefed to create & execute artwork for digital & print across various mediums including publications and press, digital OOH billboards, metrolites, superlites, buses, trains and various rich media executions requiring HTML5 animations.

Production solutions included printing of the Adshel metrolite and superlite posters and the print and installation of their window graphics into their offices.

HSBC Centre

The HSBC Centre 580 George Street commenced significant lobby development. This development was to re-invigorate the Asset by providing a premium entry experience for their customers and redefine the street presence of the tower along George Street.

The brief was to create a microsite and an interactive PDF to develop a medium-term leasing communications solution to communicate the development of the HSBC Centre and drive leasing inquires for the spaces available.

BT Financial Group

BT Panorama (part of the Westpac Group) launched a new wealth experience product that gives you one dedicated place to access all the information you need to stay in control of your investments, SMSF, super and insurance.

The design and artwork was to reflect the new brand and be clean, fresh, simple to use and to be flexible.

There was a suite of products launched ranging from Product Disclosure Statements, Information booklets, establishment guides, financial services guides, forms and monthly Investor notifications.

These products are continually updated monthly for their advisers and clients and require interactivity to make them easy to navigate and user friendly.

The Boheme Apartments

Boheme Apartments at CityVillage is the latest addition to the CBD Robina masterplan which has transformed the heart of the Gold Coast.

The Boheme Apartments continue a proud Robina Group tradition of quality and city-scale cohesion. McGrath realestate was engaged to sell the units. The brief was to develop a solution to print, mount and install high quality prints, frame and hang apartment product features and install several flat screen TV’s mounted to the walls at 2 sites at the McGrath Real estate head office at Edgecliff and their Chatswood office.

After several site visits to access the area and take measurements, a solution and materials was developed to best showcase the apartments.